Ten Steps To Better Blogging

Esther Tendai Burt

My name is Esther. I was born and raised in Zimbabwe. I came to the UK, London to be specific in the year 2000. In 2005, I graduated as a psychiatric nurse at South Bank University. I moved down to Southampton in 2006. I did Journalism in 2011 and founded my own publication called DIY Girl magazine. Fast forward, I am now a full-time travel blogger.

Ten Steps To Better Blogging


When I look at blogs, I see them as new-born babies. A baby is born young to grow up. And also, a baby is born into the world with no name, possession, purpose nor friend at all. So below I’m going to share with you blog-nurturing-steps that are similarly used in nurturing a new born from day one.


A child is born with no name although most parents will have decided names long before the baby is conceived (that is if you’re like me). This is the same with blogs. Every blog needs a name to be recognised for what it is and for what it is going to stand for. Choosing a name for your blog is very essential as it gives you an identity. A name that is related to content that you are going to write about. Some bloggers name their blogs after their real names/surname. I have the audacity to blog about none other than Bournemouth after just living in Bournemouth for just a year. Instead of calling my blog Esther or Bournemouth, I decided to call my blog Love Life that is www.lovelife.one


We all need somewhere to live. Whenever you plan to start a blog, bear in mind which platform is going to be ok for you. This is the URL (universal resource locater), the address of your blog site. Once owned, no one will be able to claim the exact same name as yours. It will be wise to register that name including your social media handles. There are many platforms that offer free URLs but I recommend you have your own name especially if you want to be professionally recognised and taken as someone serious. There are thousands of names to choose from so make sure you choose wisely.


When you get to know whether your baby is a boy or a girl, you then start dressing it the way that will make you proud and grateful that this new baby is now part of your life. This goes without saying with blogs. Blogs need to be clothed too. Leaving out the text that comes with the blog post, blogging needs images that are related with the content matter. Choose themes that will go with the appearance It doesn’t have to be technical but surely attractive. There is no need for difficult logos and branding but always aiming to make your site more personal.


Who would go for hours, later on days and weeks without having any food? Blogging needs constant feeds too. Frequent posting will keep your blog alive and noticed.


Some kids are immediately recognised for the split image of their parent. This is the same with blog posts. Post should follow a similar flow of style. You wouldn’t want people to panic when they click your next page and feel as if they have clicked a complete foreign page from your blog. The way you present your post should use similar colour themes and similar templates. Image size, may differ but there should be complimenting flow of setting.


– If a kid does well, you compliment them so that they do the same if not better next time. It is pleasing and it shows some form of appreciation. Apply the same approach with your posts. Always give credit where it’s due as John F. Kennedy used to stress. 


This is a title that is usually overlooked. I personally feel this is a very important subject to look at. I wouldn’t even put it under points 3 (DRESSING) or 5 (STYLE). The ‘HOME PAGE’ is the backbone and satnav of your blog. You might dress it well and style it well but if readers get muddled up on the HOME PAGE, they are bound to be put off and go somewhere else. Let your HOME PAGE be the strongest tool that entices readers to want to discover more about you or everything contained on your blog site. Make your HOME PAGE user friendly. Images-use plays an important role too. If using slide-pictures, make sure that they have something in common but never repetitive. Treat your HOME PAGE as your ‘RECEPTION AREA’. Ensure your readers are able to manoeuvre with ease to whichever destination they want to get to.


Be open minded and always willing to share random topics/subjects. I am sure no readers would want to read day in, day out about a pet, a flower, a town etc without mention of other things around that pet, or that flower or that town. Variety is the spice of life. Make your blog versatile, for example include things such as recipes, restaurants, fitness centres, galleries etc. Quoting and recommending your favourite interests even makes your blog more personal and more authentic. I love talking to people and for me mainly through interviews. Here and there I drop interviews had with my random associates.


The best way to master this is to take note of keywords targeted by your audience as they make their searches online. The best way to rank for keywords is by designing your blog posts based on the keywords you are trying to rank for. You start with keywords research. Use those keywords to brainstorm and tailor your posts.

10) PROMOTE…!!!

There are different strategies that you can use to promote your blog. Social media links are very useful to promote the launch and blog posts. Leverage existing audience to generate traffic to your new blog. Use of images and videos in your posts is also vital. If you also want to reach more people that are not already interacting with your brand, use of paid campaigns on social media like LinkedIn, Twitter, Facebook, and Instagram can also make a difference. Above all, writing a press release is also a big announcement to the launch of your blog. The more back links you get to your blog on launch day, the better it is for your SEO and the more traffic it will bring in.

Wishing you all the best as you enjoying the blogging life.

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